The National Canine Cancer Foundation is excited to announce our 2017 partnership with “Book That Event” and their “Paws FUR Pink” Run/Walk Series. In our continuing quest to raise awareness, educate and provide research dollars for canine cancer research, events such as the Paws FUR Pink series and are imperative in progressing the fight and showcasing similarities between human and canine cancers.

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Surf City Surf Dog® Organizers Hold Paws FUR Pink®, Dog-Friendly Run/Walk Series for Cancer Awareness

PawsFurPink_1From Book That Event, organizers of the world-famous Unleashed by Petco Imperial Beach Surf Dog and Surf City Surf Dog events, comes Paws FUR Pink®, a dog-friendly run/walk SoCal series for breast and canine cancer awareness held annually in February. Participants can register to run or walk with their dogs and raise funds for charity paw-tners, which include the Orange County and Los Angeles Affiliates of Susan G. Komen, and the National Canine Cancer Foundation (NCCF).

“We, Book That Event, place an emphasis on women’s health and wellness and understand that cancer affects not only our daughters, sisters, friends and mothers, but the men in our lives as well. We created an event that includes dogs because we understand that the love of our pets is what we need to feel better,” said Lisa Scolman, co-founder of Paws FUR Pink. “We’re dedicated to supporting organizations that provide the necessary research, treatment, care, hope and inspiration to those affected by this disease. This year, we are thrilled to also be raising funds for canine cancer research with the National Canine Cancer Foundation.”

PawsFurPink_2“We are very excited to be joining Paws FUR Pink® Run/Walk series in 2017. This is a wonderful way for us to connect with people and educate them about cancer being a real issue in our dog’s health, as well as in people. People and dogs working together to raise funds for research is a very powerful partnership,” says Gary Nice President of NCCF.

The first Paws FUR Pink® event was held five years ago in Orange County. Since then, the event, now also held in Los Angeles and San Diego Counties, has raised $79,238 for Susan G. Komen.

Here is the 2017 Paws FUR Pink® Schedule of Events:

Saturday, February 11, 7AM -10:30 AM: Paws FUR Pink® San Diego at Liberty Station, San Diego

Sunday, February 12, 7:30 AM – 10:30 AM: Paws FUR Pink® Los Angeles/South Bay at Ernie Howlett Park, Rolling Hills Estates, CA

Sunday, February 26, 7 AM – 10 AM: Paws FUR Pink® Orange County at Irvine Regional Park, Orange, CA

Highlights of each event include:

• Hearty Hound 5K Fun Run/Walk

• Dawdling Doodle 1-Mile Walk

• FURever Yours Expo

• PAWsitively Pink Costume Contest

• Custom medals and t-shirts to all participants

Registration fees range from $15 to $48.  For more information and to register for Paws FUR Pink® visit Partial proceeds from Paws FUR Pink® benefit the following charities: Orange County Affiliate of Susan G. Komen, Los Angeles Affiliate of Susan G. Komen and the National Canine Cancer Foundation.  A donation of $5 per entry fee, all fundraising pledge money raised, and 5 % of net proceeds, will be allocated to each of the charities after the event.

Follow Paws FUR Pink® on and The official event hashtag is #pawsFURpink2017

About the Organizers: Book That Event, LLC

Book That Event, LLC (BTE) a Southern California based full-service event management/marketing and logistics company specializing in strategizing with clients to bring participants to charitable events, sporting events (run/walks, surfing, tournaments, adventure, pet and paddleboard) and other expos and large-scale productions.  Book That Event produces many events including Paws Fur Pink, Imperial Beach Surf Dog, Surf City Surf Dog, OC Stampede 5K & Country Music Fest, OC Chili Winter Trail Run Series, and more!

About the National Canine Cancer Foundation (NCCF)

The National Canine Cancer Foundation is a nationwide, contribution funded, 501(c)(3) non-profit corporation dedicated to eliminating Cancer as a major health issue in dogs by funding grants directly to Cancer researchers who are working to save lives, find cures, better treatments and accurate, cost effective diagnostic methods in dealing with canine Cancer. The purpose of the Foundation’s Research Grant Program is to encourage and provide grant support for basic, pre-clinical and clinical research in high impact and innovative cancer research, which is intended to develop innovative approaches to a cure, treatment, diagnosis or prevention of cancers in dogs. The program fosters collaboration between basic and clinical scientists with the intent of enhancing the transfer of basic research findings to clinical usefulness.

About Susan G. Komen

In 1980, Nancy G. Brinker promised her dying sister, Susan, that she would do everything in her power to end breast cancer forever. In 1982, that promise became the Susan G. Komen organization and the beginning of a global movement. What was started with $200 and a shoebox full of potential donor names has now grown into the world’s largest nonprofit source of funding for the fight against breast cancer. To date, we’ve invested more than $2.6 billion in groundbreaking research, community health outreach, advocacy and programs in more than 60 countries. Our efforts helped reduce death rates from breast cancer by 37 percent between 1990-2013 and we won’t stop until our promise is fulfilled.

Press release source: Newswire